CBA: Can 2.0

Digital Design, eDM Design & Print Design.

After the dark background colours and thick, heavy, uppercase font of its previous incarnation, CommBank wanted a lighter, more refined approach during Can 2.0. The new look and feel incorporated an abundance of white space, crisp lifestyle photography, a new, thinner, custom-made typeface and wordmark, as well as sky blue and yellow progress bars (underlines).

Can in Common tablet eDM.

Can in Common tablet eDM.

 
Credit Limit Increases "Idle Loop" ATM screen.

Credit Limit Increases "Idle Loop" ATM screen.

 
Credit Limit Increases Digi Merch (hero frame).

Credit Limit Increases Digi Merch (hero frame).

 
Android Pay "Please Wait" ATM screen.

Android Pay "Please Wait" ATM screen.

 
Android Pay Rewardle full page banner.

Android Pay Rewardle full page banner.

Daily IQ mobile and tablet eDM.

 
Institutional Banking & Markets (IB&M) report cover.

Institutional Banking & Markets (IB&M) report cover.

 
IB&M report double page spread.

IB&M report double page spread.

 
IB&M report double page spread.

IB&M report double page spread.

 
IB&M report double page spread.

IB&M report double page spread.

 

Agency: LIDA Australia (M&C Saatchi).
Art Directors:
Aisling Dowling, Darren Martin.
Copywriters:
Jordan Davies, Al Donaldson.
Design Director: Domenic Bartolo.
Creative Director: Richard Donovan.

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