CBA: Can 2.0
Digital Design, eDM Design & Print Design.
After the dark background colours and thick, heavy, uppercase font of its previous incarnation, CommBank wanted a lighter, more refined approach during Can 2.0. The new look and feel incorporated an abundance of white space, crisp lifestyle photography, a new, thinner, custom-made typeface and wordmark, as well as sky blue and yellow progress bars (underlines).
Agency: LIDA Australia (M&C Saatchi).
Art Directors: Aisling Dowling, Darren Martin.
Copywriters: Jordan Davies, Al Donaldson.
Design Director: Domenic Bartolo.
Creative Director: Richard Donovan.