Cellarmasters
eDM Design and Web Banner Design.
Cellarmasters is Woolworths' online wine business, offering more than 330,000 customers quality Australian and imported wines at great prices. Since its humble beginning in 1982, Cellarmasters has grown to become one of the largest direct wine marketers in the world. Each week around 21,000 cases of wine leave the Barossa Valley warehouse and are delivered direct to the customers’ front door. Cellarmasters’ staff are passionate about wine and are dedicated to sourcing the best wines for their customers.
On a weekly basis numerous eDMs, digital banners and pieces of print collateral are required to inform Cellarmasters' existing and new customers of their special deals, initiating consumers to order wine online or by phone.
Agency: Endeavour Group.
Copywriters: Patrick Donohoe, Jovana Gladanac, Ben Hansen.
Creative Lead: Anna Hill.
Creative Director: Catherine Kearney.