Uber Eats

eDM Design and Digital Banner Design.

When Special Australia created the “Get almost almost anything” campaign for Uber Eats, a digital marketing campaign was released at the same time. The first round of the campaign featured celebrities like Kendall Jenner, Kris Jenner, Mark Philippoussis, Abbie Chatfield and Shannon Noll, looking annoyed that they could not actually get “anything”.

The second round saw Special create amusing play on words with things customers couldn’t and could get delivered, as well as using celebrities like Tom Felton, Nicola Coughlan and Luke Newton. These weekly emails were constrained by the technical limits of Uber’s internal BLOC content management system, which dictated precise size ratios between desktop and mobile components. In-app digital banners were also created to promote the specific deal on offer each week.