Avis
DOOH & OOH Design.
Avis Australia’s Driven by Better platform celebrates the company’s decades long history of leadership and continuous improvement, to offer the sleekest car rental experience. In this campaign, the travellator metaphor nods to Avis’ commitment to making car hire seamless for customers through services like Avis Preferred and Avis Precheck , and technology such as Avis Express Exit and the Avis App. The campaign ran across BVOD, OOH, online, social, and digital display.
The campaign features a couple gliding gracefully on a travellator through an airport terminal, bypassing the surrounding chaos. Untouched by the pressures of travel, the carefree couple pass by a sea of frantic and frustrated travellers. They glide all the way through the airport, past a painfully long rental counter queue, and straight to their sleek Avis rental car.
Avis Brand, Preferred and Express Exit key visuals.
Avis Brand digital billboard.
Avis Brand various vertical and horizontal DOOH.
Avis Preferred digital billboard.
Avis Preferred various vertical and horizontal DOOH.
Avis Express Exit digital billboard.
Avis Express Exit various vertical and horizontal DOOH.
Agency: Havas Host.
Art Director: Rua Perston.
Copywriter: Adam Smith.