Wesley Mission

Typography and Art Direction.

The poker machine industry in NSW has for decades made billions of dollars by methodically designing an addiction that causes harm and targets our most vulnerable communities. And while $23 million a day in losses is astronomical, the harm isn't just financial. Gambling harm tears families and communities apart. Yet successive governments have allowed the industry to continue to do everything in its power to feed this addiction.

In a proactive campaign, Wesley Mission asked us to release a series of 6 and 15 second targeted ads to YouTube viewers in an effort to make people in NSW want to push for a more regulated system when it came to poker machines.