Cricket Australia

eDM Design.

Cricket Australia required an eDM template overhaul that made its 5 main competitions (Men’s Test Cricket, Men’s ODI, Women’s ODI, Men’s BBL and Women’s BBL) all use the same style email components for a similar look, feel and functionality across the board.

Using a previously defined set of brand colours and usage ratios, a set of 4 styles were created that were part of the same design family using similar typographic rules, yet still had their own identity due to different uniforms and colourways.