CBA: Can 1.0
Art Direction, Brand Design & Digital Design.
When CommBank rebranded during Can 1.0, the font Aachen was used, as well as a mixture of vector illustrations, photography and a colour palette consisting of dusk, sandstone and slate.
Russian nesting matryoshka dolls were used as an appropriate metaphor for exchanging foreign currencies in the same place. Also featured are a Regional Banking/Agribusiness eDM, the CommBank Youth App landing page and Valentine’s Day infographics.
Foreign Exchange (FOREX) in-branch A1 poster.
FOREX eDM - tablet view.
FOREX "Please Wait" ATM screen.
FOREX MREC digital banner individual frames.
FOREX leaderboard digital banner individual frames.
Regional Banking/Agribusiness eDM.
CommBank Youth App desktop and mobile landing page.
Valentine's Day infographic.
Valentine's Day infographic.
Valentine's Day infographic.
Valentine's Day infographic.
Agency: LIDA Australia (M&C Saatchi).
Copywriters: Janet Evans, Theodora Gerakiteys.
Creative Directors: Stuart Ghent, Richard Donovan.