NRMA
Web Banner Design.
Following its TVCs featuring Mr. Confidence and several remote control cars, NRMA wanted to translate this campaign into a series of digital banners to promote its Comprehensive Car Insurance.
The main benefit of the offering was that if a driver had an accident, wasn't at fault and got the other driver's details, NRMA would provide them with a complimentary hire car without affecting the driver's no claim bonus.
MREC digital banner individual frames.
Half Page digital banner frames 1-3.
Half Page digital banner frames 4-6.
Leaderboard digital banner individual frames.
Skyscraper digital banner individual frames.
Mobile banner individual frames.
Agency: LIDA Australia (M&C Saatchi).
Art Director: Adam Guastella.
Copywriter: Theodora Gerakiteys.
Design Director: Domenic Bartolo.
Creative Director: Richard Donovan.