PICA Group
eDM Design & Responsive Website Design.
As Australia's top-rated strata and body corporate management company, PICA Group realised it needed to grow its client base through a lead nurture creative campaign featuring a series of timed eDMs that would draw customers to its redesigned responsive website.
Agency: LIDA Australia (M&C Saatchi).
Copywriters: Jordan Davies, Janet Evans.
Design Director: Domenic Bartolo.
Creative Director: Richard Donovan.