CBA: Can 2.5
Digital Design & OOH Print Design.
In the next round of its continuous evolution CommBank realised it needed to give its headline extra weight for visibility and promote the core yellow brand colour more.
Can 2.5 saw the eradication of the use of sky blue and yellow textual underlines, while vertical progress bars were thickened up and yellow was used with white in new, interesting ways.
BizExpress and Business Transaction Account A1 posters.
Business Transaction Account tablet eDM.
Business Transaction Account digital banner suite.
CBA website white paper report – Calling Time on Cash.
Summer of Cards 19/20 Cross Track OOH.
Summer of Cards 19/20 A1 poster.
Summer of Cards 18/19 A1 poster.
Summer of Cards 18/19 Cross Track OOH.
Agency: LIDA Australia (M&C Saatchi).
Art Director: Patrick Khoo.
Copywriter: Jordan Davies.
Design Director: Domenic Bartolo.
Creative Director: Richard Donovan.