TAB

DM Design & eDM Design

When UBET (operating out of Queensland, South Australia, Tasmania and the Northern Territory) changed its name to TAB, customers needed to be told what was coming. Using the tagline *That's not a big deal, (when referring to the name change) TAB was able to promote its beneficial offers that were actually even bigger deals.

A direct mail piece (A5 folding out to A2) and a suite of eDMs were created to put the punters at ease and get them excited about the advantages about becoming TAB members.