Lexus
Print Design & eDM Design.
Lexus is a premium brand which requires a series of communications to its customers to inform them of any offers that are coming.
The Welcome Pack is a bespoke book that all new owners receive when they purchase a new Lexus, Encore Platinum is a group owners can join that offers them various benefits and the UX is a luxury SUV for exploring the great outdoors or the urban jungle.
Welcome Pack – Chapter 1 double page spread.
Welcome Pack – Chapter 2 double page spread.
Welcome Pack – Chapter 3 double page spread.
Welcome Pack – Chapter 4 double page spread.
Encore Platinum tablet eDM.
UX launch tablet eDM.
Lexus eDM collage.
Agency: LIDA Australia (M&C Saatchi).
Copywriter: Janet Evans.
Design Director: Domenic Bartolo.
Creative Director: Richard Donovan.